CUSTOMER

Azalea Shoes

DATE

2023

LOCATION

Blvd Asia, Lima-Peru

RESPONSIBLE DESIGNER

Carlos Manuel Oneto

EQUIPMENT

oneto study

IMPLEMENTATION

oneto study

PHOTOGRAPHER

Carlos Manuel Oneto

We are inspired by the vibrant colors of the Lima sunset to create a captivating color palette. Ranging from fiery orange to deep purple and shades of blue, these colors take us back to summer in the store, where two brands Azaleia and Olympikus are distinctively presented. a visual separation was achieved using the tones: daytime colors represent Azaleia, while nighttime colors are associated with Olympikus. This choice highlights the unique characteristics of each brand.

The store itself is a unit of shapes in constant transformation thanks to light. In this case, since the lighting tones were so important, we designed a system of backlit elements in blued acrylic with a system of intelligent RGB lights to generate scenes. of light games. This is how it was possible to create an emblematic and dynamic space that reflects the essence of the two brands and offers a unique experience to its visitors.